ADVERTISING & MARKETING
Mobile applications can be used as a great promotional vehicle and interactive medium. It’s an opportunity to engage, connect and display your brand to the consumers. Innovative-targeted mobile marketing and advertising campaigns provide an effective approach to reach your audience. Your mobile strategy box can include SMS campaign, mobile web, mobile ads, QR codes, Bluetooth, geo-aware apps, interactive games and other types of engaging apps.
SMS Campaigns
SMS Messaging is one of the most familiar forms of mobile marketing. With a text messaging campaign mobile user is directed to send a specific keyword to a 5-6 digital number (known as a short code). This allows the user to opt-in and for the marketing campaign to be initiated.
You Can:
- Send text messages with promotional information
- Ask questions and engage
- Send coupons or discounts
- Reminders or appointment information
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Bluetooth Marketing
Bluetooth advertising is a great method for a high-traffic location to provide mobile coupons, discounts or any type of advertisements to the user. A Bluetooth server is installed at a specific location that scans within 200-300 feet for users carrying Bluetooth-discoverable mobile device. After identifying a user a message is sent to the consumer’s phone with permission to accept. After accepting the message, the user can view mobile content.
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Location Based Apps
A promotional app can help people find nearby locations of the venue. An app can sell and display content that is specifically based on the users location.
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Interactive Games
An engaging game promotes your product online, in-store or during tradeshows and events.
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Mobile Landing Pages
Mobile landing page can encourage product trials, provide information and engage consumers in a new and innovative way. Make your company easier to discover in mobile search engines. Provide important information to consumers.
Jeep developed a custom mobile page that drove consumers to local dealership in the UK.
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Digital Checkins
Consumers are asked to visit a retail location and check-in using their mobile phone. Incentives include a discount or a free promotional item. Drive traffic and spread the word about product/location/service.
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E-Commerce
Mobile E-Commerce applications and websites can provide a quick and convenient way for consumers to purchase or get more information about products. It’s possible to create innovative and very engaging e-commerce applications.
Homeplus Subway Shop in South Korea combined outdoor media with mobile QR codes to create a virtual shop right in the subway. This application combined advertising and action while increasing online sales by 130%.
QR Codes
QR Codes can be placed anywhere from magazines, flyers to even restaurant floors. Calvin Klein Jeans displayed a QR Code Billboard that linked users to their mobile website. Users can connect via Facebook / Twitter and watch a video.